Introducing the Social Token Agency

  • What? The first talent agency for personal token creators.
  • Why? To establish best practices around personal tokens.
  • How? By combining artist management and DeFi to usher in new opportunities for creator communities.
  • Who? Alex Masmej ($ALEX), Brian Flynn ($JAMM) and Coin Artist ($COIN).
Alex (left), Brian (center), Marguerite (right)

The goal of the Agency is to establishing best practices around personal token sustainability by focusing on community growth over capital metrics.

As the founder, I’m combining my active contributions to DeFi and DAOs with my roots as an artist manager through Xeno Records. (more on this below).

Finding the Standard

The industry is at a standstill when it comes to finding product-market fit. One company, Roll, has tokenizing hundreds of crypto’s top figures with forthcoming plans for celebrities to join the movement.

Roll x Ja Rule = Ja Roll

Enter the Social Token Agency

The Agency will play a key role in the incubation of standards that seed sustainable growth. Rather than focusing on ‘number go up’ we’ll prioritize distribution which benefits value-added participants, not those with deep pockets who happened to be the first to buy into a limited-liquidity Uniswap pool.

  • Tokenized income streams
  • Token distribution strategy
  • Partnerships and media opportunities
  • Supply tracking on CoinGecko and DeFiMarketCap
  • Liquidity provisioning on DEXs like Uniswap and Balancer

The Agency Experience

For those who keep a close eye on DeFi, you’ve likely seen my writing across popular outlets like DeFi Rate, The Defiant, Bankless, and Decrypt. This gives me a front-row seat to the latest trends in crypto and DeFi at large, all of which directly apply to the incubation of a strong token economy.

Now, I’m tying all of these together by packing up and moving to LA — the center of social everything.

The Agency Roster

Enough about me, let’s talk about who’s involved.

Alex Masmej — $ALEX

The French Steve Jobs made big waves in crypto by being the first to raise using a special flavor of his personal token — ALEX — to help kickstart his move to SF and start his next company.

Brian Flynn — $JAMM

Next on the docket is one of crypto’s most grounded and talented builders — Brian Flynn. As the author of Jamm Session, Brian’s views and (sometimes contentious) vision for how crypto scales have brought about some of the thought-provoking conversations I’ve had.

Marguerite ‘Coin Artist’ deCourcelle — $COIN

Last but certainly not least is one of the most badass women I’ve ever had the pleasure of knowing. As the CEO of Blockade Games, Coin Artist’s deep roots in the creative community has earned her a reputation as the inventor of crypto puzzles. She was one of the first supporters of Token Controlled Access (TCA) with Metacoins and Colored Coins, a predecessor to non-fungible tokens and the ERC721 standard.

The Road Forward

If you’ve made it this far, I’d like to thank you for your interest in pushing the crypto envelope forward.



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Cooper Turley

Cooper Turley


Chance favors the connected mind. Focused on building communities by making crypto cool again.